Want to win yourself free ice cream after a workout on the sand? The Magnum Ice Cream Company and Sentosa Development Corporation are bringing a new epic High Intensity Ice Cream Training Experience to Palawan Beach this October 2026. Excitingly, HIIT THE BEACH runs from October 24 to January 31, 2027, and it offers a unique fitness circuit built around three core ideas: MOVE, PLAY, and CHILL. Here’s what to expect.
What to expect at HIIT THE BEACH
HIIT THE BEACH is located right next to some of Sentosa’s landmark attractions. The experience blends high-energy physical movement with the world’s most popular ice cream brands. The main interactive circuit features eight themed workout zones designed to put participants strength, balance, and agility to the test.
Fitness fans and casual visitors will swing across Cornetto Classic Climb, test their balance on Cone-quer the Balance Bars, clear height challenges during Ben & Jerry’s Pint Jumps, and whip heavy ropes at the Paddle Pop Battle Ropes station. The training session continues with overhead presses at the Calippo Cooler Press, dodging obstacles at Over-scooped & Under-scooped, and pulling and pushing weighted pint sleds across the finish line at the Magnum BonBon Puller and Pusher stations.
After crossing the finish line, there’ll be a dedicated seaside haven named Cooldown Isle to relax and take in the view. It features giant ice cream installations, photo opportunities, and exclusive co-branded TMICC and Sentosa merchandise to buy. Plus, there’ll be ice cream vending machines across the island.
Interestingly, this launch marks the first activation in a new 3-year partnership between TMICC and Sentosa Development Corporation. And wonderfully, it’s completely FREE for everyone.
