Coach has unveiled its latest experiential concept in Chinatown Singapore. The Coach Bar, nestled within the vibrant Coach Play Singapore Shophouse, is the first of its kind. The New York-inspired bar takes over the space previously occupied by the world’s first Coach Cafe. The new addition marks a significant milestone for the brand at its first-ever bespoke concept store in Asia. Here’s what we know about the first-ever Coach Bar in Singapore.
First Coach Bar – Singapore
The Coach Bar, blends the optimistic spirit of New York with the rich local charm of Singapore’s historic district, in a striking pink shophouse at 5 Keong Saik Road. Visitors are invited to take a multi-sensory journey across three uniquely themed floors.
What sets the Coach Bar apart is its playful yet sophisticated approach to hospitality. Open from Thursday to Monday, from 4pm to midnight, the bar offers martinis at just $12 all night, alongside signature themed cocktails, mocktails, and a range of delightful bar bites. Additionally, guests can enjoy a curated library of cassette tapas–adding a nostalgic twist blending Coach’s heritage and the retro vibes of the street. Meanwhile, a playlist of 70s to 90s hits sets the mood.
The secret bar feels more like a luxurious American diner. It features menu collaborations, offering everything from Grilled Cheese Sandwiches to Shrimp Cocktails, Bar Chips, Pastrami Poppers, and much more. This is complemented by candlelit tables–perfect for date night!
Additionally Coach Play Singapore Shophouse offers six themed interactive rooms to explore before or after the bar. Certainly, Coach Bar in Chinatown offers unique experiences for both locals and travellers.
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