Labubu fans in Singapore are in for a monstrously fun treat this September 2025—because everyone’s favourite mischievous monster is taking over VivoCity for a month-long celebration. From larger-than-life rooftop installations of THE MONSTERS to a quirky pop-up store filled with collectibles, and the standout LABUBU Mini Market by POP MART promising to turn Singapore’s largest retail mall into the ultimate instagrammable playground for shopping and a whole lot of fun. Wonderfully, it’s free-to-enter. Here’s what to expect at the POP MART and VivoCity collaboration in Singapore.
What makes VivoCity’s Labubu Mini Market a must-visit?
Step into the LABUBU Mini Market by POP MART and shop THE MONSTERS Wacky Mart Series across two vibrant spaces: Level 3 Sky Park and the pop-up retail store at Level 1’s East Court. The event runs from September 24 to October 19, 2025.
Excitingly, the LABUBU Mini Market takes over Level 3 Sky Park. It features four themed photo zones designed to unleash your inner monster. Start your journey in the massive 3.6-metre-wide Basket of Mischief, then munch your way to the oversized playground of chips and giant milk cartons at Snack Attack. If that’s not enough, strike at pose at LABUBU’s cheeky retro-style Chow Mein food truck at Quick Bites, before finally entering the ultimate MONSTERS convenience store packed with colourful displays—including a giant LABUBU Cup Noodle that is sure to become a hot Instagram spot at the market.
Meanwhile, Level 1’s East Court offers collectors exclusive POP MART merchandise inspired by the THE MONSTERS Wacky Mart Series until October 19. Think Seafood Balls Plush Pendants, Sandwich Mini Bags, quirky Storage Bag Blind Boxes, and even Cup Noodles Figure Storage Bags. Interestingly, each collectible takes an everyday grocery staple and gives it a playful MONSTERS twist—making them perfect for diehard fans.
Notably, the experience is strictly by online registration via POP MART Singapore’s social media accounts. No walk-ins are allowed. So be quick to secure your spot. It opens 11am to 9.30pm daily. Regardless, you’ll still find photo-worthy installations outside the venue, including a huge 2.4-metre LABUBU Microwave Oven.
Wonderfully, the LABUBU Mini Market is a visual feast and shopping magnet for nearly one month until October 19, 2025. Certainly, this whimsical VivoCity and POP MART collaboration is bound to draw fans, families, and selfie-seekers alike.
Why are people obsessed with Labubu?
Labubu is a collectible plush toy creature created by Kasing Lung and sold by POP MART. Labubu’s popularity stands out for combining the nostalgic charm of collectible toys with a functional fashion accessory appeal. Labubu can act as both a playful doll and personalised bag charm—which is rare among collectibles. Unlike typical plush toys, Labubu’s slightly mischievous design with fangs tap into Gen Z and Gen Alpha’s desire to countercultural, imperfect aesthetics, and rejecting the polished look mainstream media promotes. Additionally, the excitement created by Blind Box (where buyers don’t know exactly which Labubu they will get) sales adds a thrill that fuels excitement amongst fans.
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