TikTok has completely reshaped how we discover delicious desserts from across the globe, turning local delights into international sensations. Among the many sweet creations captivating the platform, Singapore’s very own pandan cake has soared to viral fame according to a study by Coffeeness. The iconic dessert, known for its distinctive vibrant green hue, owes its natural colouring and delicate vanilla-like flavour to the aromatic pandan leaves. Here’s why the visually-stunning dessert is a must-try in Singapore.
Why is pandan cake the most viral dessert in Singapore?
Coffeeness uncovered the most popular sweet treats in major cities globally via TikTok. Based on four different criteria’s including 30% of TikTok mentions, top video views, engagement rate, captions, and presence in food guides.
They learned that the soft, fluffy dessert has drawn in millions of viewers worldwide who are eager to experience its unique taste. From the aesthetic appeal to its green colour, inviting textures, and compelling content…dessert lovers are dying for a bite of pandan cake.
Meanwhile, the sweet success in Singapore is part of the larger food trends across Asia. From Seoul’s delicious Tanghulu to chewy Mochi creations in Tokyo, beloved bubble teas in Tapiei, instagrammable Mango Sticky Rice in Thailand, and Hong Kong’s Egg Waffles…dessert lovers will be in their element in Asia.
Additionally, some of the world’s most popular desserts are the iconic hybrid crookie in Paris, New York’s legendary cronut, viral Dubai chocolate, and Rome’s beloved gelato, to name a few.
Overall, the highest-scoring desserts share common visual elements: vibrant colours, interesting textures, dramatic presentations, or deliciously satisfying preparation process that makes a perfect TikTok short-form video.
Where to find the best one in Singapore?
There are a number of eateries selling delicious slices of pandan cake in Singapore. But our top three recommendations include Bengawan Solo which is famous for fragrant pandan chiffon and a wide availability across the city—making it a go-to for both locals and travellers. Plus, Old Seng Choong offers a delightful twist on tradition, blending heritage recipes with modern creative flavours like coconut blue pea, appealing to those who appreciate innovation. For true pandan lovers, why not try Uncle Lee Confectionery for an aromatic cake true to its roots.
SEE MORE: The World’s Most Popular Desserts And Where To Find Them In Singapore