More Singapore Businesses Have Jumped On The Squid Game Hype

Megan Zara Walsh Megan Zara Walsh - Editor

Squid Game fever Singapore

Squid Game’s world domination has made many businesses very profitable.

If you haven’t heard of Squid Game yet, where have you been? The Korean hit series is being absorbed by audiences across the globe, and has just become Netflix’s most watched show ever.

Recently, we reported that Brown Butter Café in Singapore was one of the first businesses globally to jump on the Squid Game hype. Since then, many more Singaporean firms have followed in suit, to attract fans of the super show to their businesses. From merch, to drink deals and gaming, fans of the series can appreciate the efforts made by these companies. Here are eight Singapore businesses that we know have jumped on the Squid Game buzz.

1. Brown Butter Café

As mentioned already, this café was one of the first to create a customer-friendly Honeycomb Challenge from Squid Game. Read all about it in our recent article.

📍 583 Orchard Rd, #01-18/19, Singapore 238884

2. Buey Tahan See-Food

This delightful seafood restaurant created Crab Game. It involved designing 10,000 card invitations that resembled the Squid Game cards, instead using a crab symbol. The invitations were scattered across delivery and takeout orders, and customers who received one, had to play a game of Flappy Bird, and using the #crabgame tag, post on Facebook with results. Prizes included seafood dishes, food discounts and a grand prize of $456, if you got 456 points.

📍 Various Locations

3. The Acai Collective

The folks down at this healthy food shop have also jumped on the Squid Game trend. They started an Instagram campaign which encouraged users to answer in the comments which of their standard bowls contained three fruits. The store then selected winners for some epic prizes. Unfortunately, this game is over, but they have hinted at future Squid Game activities, so keep an eye on their page.

📍 1 Maju Ave, #01-08 myVillage, Singapore 556679

4. Café Coco

Head to Gardens By The Bay, to take advantage of the offerings at this innovative café. You could bags yourself a specially designed Squid Game latte, by using the code words ”Red Light, Green Light”, at the counter. Hurry now, there is a limit on players.

📍 Supertree Food Hall, 18 Marina Gardens Dr, #01-06A Gardens By The Bay, Singapore 018953

5. LiHo


One of Singapore’s greatest bubble tea chains has been using Squid Game content to promote their exclusive members, and get people to sign up. As seen in the above photo, they are promising 1-for-1 drinks, birthday rewards, and other attractive promotions. But, hmmm, we’re not entirely sure if this has anything to do with Squid Game? Maybe, you’ll need to sign up to find out.

📍 Various Locations

6. Little Bear House

This indoor playground created a game to attract parents who are fans of the surreal Korean show. On Instagram, they asked users to guess which statement was false, with two truths and one lie. The competition is still ongoing, and winners will receive a pair of weekday passes to this fun holistic playground.

📍 21 Lichfield Road, Serangoon Garden Way, Singapore 556841

7. Bibimpicks

Impressively, this clothing brand have launched some wonderful Squid Game merch for both babies and juniors and a unisex t-shirt for adults. With the cutest green tracksuit, and red jumpsuit…there’s no doubt your kid will look cool. Preorder your merch on the Bibimpicks website.

📍 Online

8. Annabella Patisserie

This Japanese-French bakery, founded by Annabella Sonwelly, is known for coming up with world-class macarons, and other pastries. And to add to the culinary journey, this bakery created limited edition Squid Game character macarons. Although, the competition is now closed, you can only hope these mouthwatering bad boys will appear again soon.

📍 20 Bukit Batok Cres, #11-02 Enterprise Centre ABP Central Kitchen, Singapore 658080

READ MORE: Why You Should Watch Squid Game

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