Singapore’s iconic heritage brand, Yeo Hiap Seng (Yeo’s), has launched an exciting campaign in collaboration with Gardens By The Bay. Yeo’s Drinkable Garden is an immersive experience at Flower Dome until October 13.
The installation is a dedication to celebrating the beauty of the chrysanthemum flower. It features a tribute to the brand’s legacy as a pioneer of authentic Asian drink flavours for more than a century, which has been distributed in more than 30 markets globally.
Yeo’s Drinkable Garden
The month-long botanical exhibition takes visitors on a multi-sensory journey through Yeo’s signature teas at the South American Garden in Flower Dome.
Yeo’s Drinkable Garden is designed in partnership with award-winning This Humid House. It boasts installations inspired by different Yeo’s chrysanthemum brews. These include Yeo’s Signature Chrysanthemum Tea, the newly launched rare Snow Chrysanthemum Tea with roots from China, and a test Rose-Infused Chrysanthemum Brew.
Wander around thousands of blooming chrysanthemum flowers in hues of yellow, white and pink, as well as stunning floral towers. Interestingly, chrysanthemums are known to have many health and medical benefits in Asian culture.
Plus, visitors will learn about the benefits of chrysanthemums, understand the quality and craft behind each Yeo drink, and get a glimpse into the creation process, from growing and harvesting of fresh flower petals to masterful brewing techniques, and packaging.
Additionally, there is a special edition of Yeo’s signature chrysanthemum tea that commemorates 100 years of Singapore’s founding Prime Minister: Mr Lee Kuan Yew. It highlights his legacy as a chief gardener and visionary in transforming Singapore into the green city it is today.