Famous French beauty brand, L’OCCITANE, is bringing its largest and most immersive pop-up event in Asia-Pacific to Singapore this month.
The L’OCCITANE Hotel is an event inspired by a hotel concept, featuring a range of sensory experiences, to highlight the brand’s Immortelle, Almond, and haircare products. Wonderfully, the exhibition is happening June 28 to July 9 at Raffles City – and it’s free entry.
Expect beautiful projections, ig-worthy photo ops, product sampling, skin and hair expert advice, and more. Meanwhile, visitors will feel transported to regions in France as they wander around a series of themed rooms at the L’OCCITANE Hotel pop-up.
L’OCCITANE Hotel Singapore
First, guests embark on a journey through the Almond Forest, which is similar to Van Gogh: The Immersive Experience, but features interactive projections of the Valensole Almond Forest in France – where L’OCCITANE grows the almonds used in their products. Here, you can take cool photos and even digitally replant trees. Afterward, step into a stunning Almond Spa, decked out in florals, to experience pampering.
Another highlight is the Immortelle Flower Field, mirroring those from the island of Corsica in France. The digital field changes seasons, and offers insight into how the resilience of the Immortelle flower is used to create the skincare range. Next, the Immortelle Suite is created using upcycle materials, and offers the perfect place to test out the L’OCCITANE skincare products.
The experiential experience doesn’t stop there because visitors can meet hair care mixologists at the eco-conscious 5 Essential Oils Bar, and even get free, customised hair and scalp advice from experts.
Be sure to stop by the Gift Shop on your way out for event-exclusive products and cheaper offers. Certainly, this is one of the best new immersive experiences to check out in Singapore. Plus, it’s a superb thing to do for skincare and beauty gurus.
L’OCCITANE, founded in 1976, prides itself on being committed to sustainable efforts. The L’OCCITANE hotel in Singapore showcases the brand’s dedication to the environment through their skin, hair and body care. Additionally, there will be a L’OCCITANE’s Big Little Things recycling programme where guests can drop empties to earn redeemable rewards.
Organisers are advising that you book in advance as there is limited time slots.
📍L’OCCITANE Hotel (10am-10pm), Raffles City Singapore, 252 North Bridge Rd, #01-01, Singapore 179103